Principles of Engagement Principles of Engagement guide our work and help us focus on what really matters for more people to experience lifelong success. These principles shape our Services and Projects with Partners. Work with a Common Purpose. Continuously seek to strengthen coordination around a common purpose of enabling more people to progress from a healthy birth, to a quality education, a well-paying job, and healthy and secure aging. Involve People in Communities. Engage people and families as partners in planning, implementing, and measuring our efforts designed to create the conditions for their success. Define What Matters. Ensure our partners have a rigorous hypothesis for how their activities will measurably help more people succeed and achieve key milestones from one stage in life to the next. Aim for Equity. Approach our work by seeking to understand the community-wide conditions that enable people to thrive, with a focus on reducing disparities based on race, class, gender, geography, and other factors. Think Big. Seek to partner with public and private sector systems to improve the broader conditions that affect people’s lifelong success. Make Smart Decisions. Use data and evidence to continuously improve all aspects of work.